Who is the robot in our ad? 

Who is the robot in our ad? 

This is a Rijkswachter (translated a guard for the Rijksmuseum). This Rijkswachter protected an art treasure for many years; he is made of transport crates of the Rijksmuseum. The Rijksmuseum is reopened and the transport crates are no longer needed. Studio Hamerhaai (translated Studio Hammerhead) gave the crates a new life in the form of Rijkswachters. Each Rijkswachter is unique. It contains a code that shows what art work he protected.

We love Rijkswachters. Because they use material that already exists and add something beautiful to it. In English we say: they add something new. Would you like to learn more about the Rijkswachters or add one to your own life, go to www.rijkswachters.nl.

The Rijkswachter was featured in our most recent advertisement in Het Financieele Dagblad: